How To Write In a Way That Connects
|Written by Patrick Morley|
|Sunday, December 11 2005 19:00|
Do you have an idea that can change the world? You can connect your men to your vision by writing them a letter or by putting an article in your church bulletin or newspaper.
For example, “Men of First Church: Our vision is to disciple every man in our church to be a Godly man, and together we will plant the flag of Jesus Christ in the soil of this city.” Or, “There are 150 men in this church. The size of our men’s ministry is 150.”
One sentence or idea can change the world, but it has to be the right sentence or idea.
I love words, sentences, paragraphs, ideas, and concepts. If you want to write an article that connects with your audience here are three things to include….
Offer an insight: There is a difference between information and insight. Information is what they already (probably) know; insight is that way of seeing it they’ve never thought of before. It’s an “aha” moment -- a squirt of adrenalin.
Evoke an emotional response: laughter, tears, inspiration -- the Disney formula for movie making is tears and laughter.
Use words that crackle: Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” How true. He also said, “A powerful agent is the right word.” No one would have given this insight another thought if he had said, “The right word is a powerful agent.” Yawn. Word selection and placement is everything.
For the glory of Christ and no other reason...