The Importance of Christian Books for Men
|Written by Patrick Morley|
|Sunday, September 16 2007 19:00|
What can you tell me about how Christian books for men are purchased and read?
First, a background: A lot of people think that Christian men don’t read. I think what people might mean is that, “Men don’t go to Christian bookstores to buy books.”
In any event, sales of Christian books for men are a fraction of sales for women’s books. This is a genuine problem because no movement can flourish without a strong literature.
Soon we will design and conduct a market research project (e.g., survey and focus groups) to understand how Christian books for men are purchased and read. We will ask questions to uncover, for example:
What can you tell me? If you have insight into any of these questions, I would love to hear from you by email at email@example.com.
I believe that in time, with God’s help, we can figure this out. For example, we saw how easily God put over 1,000,000 copies of The Man in the Mirror into men’s hands during the 2000 Million Book Giveaway. And that program—now called “Books for About $1”—is up to around 7,000,000 books.
We praise God for that, but the general marketplace obviously can’t sell books for a dollar. We need thriving Christian men’s literature that motivates and rewards authors, publishers, and booksellers.
For the glory of Christ and no other reason,
Pat Morley, Ph.D.