Making Our Messages More Concrete
We can make our messages (and writings) sparkle and crackle with emotional tension by “concretizing” our thoughts.
To “concretize” means to turn an abstraction into something more tangible, visual, sensual, or memorable to increase or improve the meaning. Few things will give our ideas more gravity, or traction, or punch.
For example, you could ask your men, “What should we keep doing? What should we stop doing?” A more concrete, visual way to ask would be, “What should we starve? What should we feed?”
Which wording evokes more emotion? Which produces (better: “paints”) more visual images (better: “more pictures in your brain”)? Ergo, which delivers more punch? (Or, if you want to be abstract, “Which has more impact”)?
Another example: You could say to your men, “Because of the Fall our work is hard.” A more concrete, memorable, and sensory way to say it would be, “We must do our work while feeling the prick of thorns.” Ouch!
The more our listeners (and readers) feel, the more they will relate to the truth of our message.
For the glory of Christ and no other reason,